A Country of Dancing and Great Investment Opportunities
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A Country of Dancing and Great Investment Opportunities
With a huge population and natural resources that would make any country proud, Brazil seems to be on every savvy investor’s mind nowadays. Still, this lovely country has a lot more to offer than meets the eye. The architecture, the location, and the friendliness of the locals — this all makes Brazil a top destination for the New Nordic Group.
As the biggest country in both Latin and South America, Brazil offers a ton of benefits location-wise. It is the fifth most populous country in the world, with more than 208 million people calling it home.
Also, its size is definitely something Brazilians can brag about. It sprawls across 8.5 million sq km. That also makes it the fifth largest country in the world if we consider only its territory.
The country is divided into 5 regions;
- Southeastern Region, where the biggest cities are São Paulo and Rio de Janeiro
- Northeastern Region, where Fortaleza and Salvador are the major cities
- North Region, with the Amazon capital of Manaus and the Coastal city of Belém
- Central-West Region, with the Nation’s Capital of Brasilia, as the only major city
- South Region, with the two big cities of Curitiba and Porto Alegre
Great biological diversity
One of the best things about Brazil is that it is comprised of various ecosystems. Thus, experts say that it has the greatest biological diversity and truly rich wildlife. The different ecosystems allow for quality flora and fauna. Because of that, Brazil is home to many larger mammals, such as foxes, pumas, and jaguars.
Its vegetation is incredible too. In the areas where there’s heavy rainfall (usually around the Atlantic coast), Brazil boasts a tropical rainforest. Meanwhile, in the northeast, the predominant type of vegetation is a bit dry, thorny and thick. In general, though, a woodland savanna covers the majority of Brazil.
Right now, we can assume that Brazil is home to about four million plant and animal species. Also, the Amazon Basin holds an amazing range of fish species.
A diverse economy
Brazil is currently the largest national economy in Latin America. When it comes to purchasing power parity, it’s ranked eighth, and overall, it’s the ninth largest economy in the world. What’s more, its GDP growth is remarkable. The country managed to take it from $15 billion to $2 trillion from 1960 to 2011. In 2017, the GDP per capita was $15,919.
Its service, mining, agricultural and manufacturing sectors are the strongest points of its economy. Yet, in the last few decades, tourism has become a major priority for the local government. The country has been investing in towns and cities in order to attract more tourists. This has translated into more jobs and better roads, making Brazil much more appealing to a foreign investor.
The climate in Brazil varies considerably from tropical North and Northeast Regions to temperate zones with seasons in the west and further south. The seasons consists of very warm summers, cool winters and no spring or autumn in between.
In the tropical zone, the climate varies very little during a year and during a whole day (26-30 °C), with a bit more rain during the “winter” (Feb-Apr).
It is the currents moving down the West-African coast, turning west off the coast of Namibia, across the Atlantic, hitting the east coast of Brazil south of Salvador and then moving north along the coast, that creates the most stable coast climate in the world.
What are Brazilians like?
One thing we can all agree on is that Brazilians really do know how to have fun. Indeed, the culture of Brazil is full of carnivals and all sorts of celebrations. From the famous carnival in Rio to the São Vito Festival — entertaining yourself in Brazil won’t be that difficult.
However, we have to say that Brazilians and the overall atmosphere they nurture has a role in this too. This is not a nation that tends to rush through things; they are very patient and know how to appreciate the little things in life. Besides, their whole culture revolves around the concept of community. Instead of only taking care of themselves, Brazilians always want to help others and are in touch with other people, as well as with nature.
Overall, whether you want to live in Brazil or invest in it, the locals will prove to be worthy partners. Warm and welcoming, they will jump at a chance to promote their country and make it better. They know that changing the way Brazil is perceived in the world is crucial. So, they’ll be more than happy to take part in the development too.
Instead of thinking of this country as the land of carnivals and women, we ought to consider everything else it offers. It also has a wonderful cuisine, thriving cities, beautiful tourist attractions, and best of all, a powerful economy.
Tourism is becoming a major industry in Brazil. Tourism rates sky-rocketed from the year 2000 onwards as awareness of its multifaceted appeal rose. Brazil is the most visited country in the continent of South America today. The main natural attractions in Brazil are:
- The extensive beaches and bays that line the coast
- The Amazon River
- The Amazon Jungle
- The many other rainforests of this tropical and subtropical region
- The many unique and fascinating plant and animal species in Brazil
The major cities, like Rio de Janeiro and São Paulo, are the most visited places in Brazil, but often just for a few days. At the beaches in the Northeast and in the Amazon jungle and rivers, tourists tend to stay for at least a week and usually more.
The beaches are where Brazilians live their life. A big part of Brazilians life happens on the beach. Everyday life, sports, games, lunch and dinner, weddings, birthday parties, watersports, hiking, motorsports by Quad-runner, boogies, cars, horseback riding, meetings and much more.
Behind the beaches, you can find the extensive sand dunes so big that you get the feeling of driving through the Sahara desert.
It is very popular to ride boogies and quad-runners in the dunes, but it is wise to have an experienced driver behind the wheel, since the dunes are constantly shapeshifting.
Iguazu Falls, Paraná, is the largest waterfall in the world. The second most visited natural wonders of the world, behind Grand Canyon.
Because of the abundance and accessibility of many of its natural attractions, Brazil has also become acclaimed for its increasing focus on eco-tourism. This means that service providers and locals, in addition to those visiting the destination, are aware of and actively promoting tourism that does not harm the environment or its resources. In fact, support of and participation in some of the attractions and activities actually aid the local communities to preserve and protect the plants, animals and landscapes around them for the future enjoyment of other generations.
Amazon Rainforest in Manaus, is a popular ecotourism destination. The Amazon rainforest is the largest forest that grows in the tropical basin of the Amazon River. The forest lies in a basin drained largely by the Amazon River, with 1100 tributaries. A moist broadleaf forest covers seven million square kilometers (1.7 billion acres), of which five and a half million square kilometers (1.4 billion acres) are covered by the rainforest. This region includes territory belonging to nine nations. The majority of the forest is contained within Brazil, with 60% of the rainforest. The Amazon represents over half of the planet's remaining rainforests, and it is the largest and most species-rich tract of tropical rainforest in the world. Wet tropical forests are the most species-rich biome, and tropical forests in the Americas have more species than both African and Asian wet forests. More than one-third of all species in the world live in the Amazon rainforest. It is the richest tropical forest in the world in terms of biodiversity. The region is home to 2.5 million insect species, tens of thousands of species of plants, and some 2000 species of birds and mammals and a similar number of fish. The diversity of plant species is the highest on earth with some experts estimating that one square kilometer may contain over 75,000 types of trees and 150,000 species of higher plants. One square kilometer of Amazon rainforest can have about 90,000 tons of living plants. This is the largest collection of living plants and animal species in the world. One in five of all the birds in the world live Here.
Most of the foreign tourists (7 million in 2017) come from other countries in South-America, United States and some selected European countries (Italy, Spain and Portugal). Especially Argentina stood for more than a third of the foreign visitors in 2016. The potential for an increase in visitors from United States, Europe, Russia, China, India and other Asian countries is enormous and expected to grow with a very steep rate the next years.
According to the New Nordic concepts of projects, there are two areas in Brazil that is more interesting than others within the tropical zone;
- Beach projects for tourists that seeks beach life, swimming, tanning, surfing, kiting, fishing charters, snorkeling, diving and more, close to the big city life
- River delta and jungle projects for tourists that seek safari adventures and ecotourism on the river and in the jungle combined with luxury accommodation, delicious culinary and big city experiences in Manaus.
It is natural to start in one area, and the Fortaleza region is probably the best place to establish a center for exploring the coastline in and around the city and the complete Northeastern coastline from Salvador to Belem. From here, it is also easy to explore The Amazon, with just a short flight of tree hours from Fortaleza to Manaus, currently six flights a day, each way.
Fortaleza and the picturesque coastal villages outside the city, such as Cumbuco, Futuro, Taiba, Canoa Quebrada and Jericoacoara are among the most popular tourist destinations in Brazil. The Pinto Martins International Airport has been expanded and facelifted several times over the last few years.
Fortaleza has one of the biggest water parks in the world and the highest free drop in a waterslide.
What attracts so many Brazilians and foreigners to Fortaleza? Rather than pointing out one single reason, it is safer to say that a combination of the sunny beaches, the busy and safe nightlife, the delicious culinary, the rich Brazilian culture, and the very peaceful and friendly people attract visitors. On top of that, it is worth mentioning that Brazil is free from natural disasters, and is a country with low cost of living.
Though it only became the federal capital of Brazil in 1960, Brasília has come a long way since then. In essence, it is a futuristic city full of avant-garde architecture and well-organized infrastructure.
Its architectural wonders make it a must-see for many tourists worldwide; there’s nothing quite like it in other parts of the world. We could even say it is a futuristic utopia! Still, it’s a bit less scary than what most US movies tend to portray.
There’s a lively world waiting to be explored in Brasília, especially if you’re looking for a city that has everything. From fantastic restaurants to a night out you will never forget — it should be on your travel bucket list for sure.
Parque Nacional da Tijuca
At one point in time, Rio de Janeiro was surrounded by a huge Atlantic rainforest. Today, the Tijuca is all that’s left from that part of nature.
This tropical jungle preserve sprawls over 39 sq km and is an ecotourist’s paradise. It has everything — creeks, mountainous terrain, waterfalls and all the greenery you can imagine. As such, this park is a great place to have a picnic in and admire the incredible wildlife of Brazil.
Rio de Janeiro
The Cidade Maravilhosa is the place to be if you’re looking to experience Brazil in full.
The city boasts a lively nightlife, beautiful sunsets and outstanding joie de vivre. In addition to that, it offers tourists plenty of things to do. From hiking through the Tijuca and sunbathing at the Ipanema or the Copacabana beach, to sailing across Baía de Guanabara — Rio is where you can become a true adventurer.
Reserva Extrativista Baixo Rio Branco-Jauaperi
These places are just a fraction of the things you ought to see in Brazil. We’d recommend Fortaleza, Belo Horizonte, and São Paulo too.
But, we have to mention the wildlife reserve most eco-tourists would be thrilled to visit.
Of course, once there, tourists can marvel at all the animals. The place is teeming with wonderful birds, such as toucans and macaws, as well as with monkeys (capuchin, howler, and saki, just to name a few).
Still, the most interesting part is that it’s an extractive reserve. This means that people can live there and use what they need to survive, such as rubber and wood. Thus, this corner of Amazon is in mint condition; it strikes the perfect balance between civilization and untouched nature.
Days of Adventure
Brazil offers big adventures for travelers with budgets large and small. There's horseback riding and wildlife-watching in the Pantanal, kayaking flooded forests in the Amazon, ascending rocky cliff tops to panoramic views, whale-watching off the coast, surfing stellar breaks off palm-fringed beaches and snorkeling crystal-clear rivers or coastal reefs – all are part of the great Brazilian experience. No less entrancing is the prospect of doing nothing, aside from sinking toes into warm sands and soaking up a glorious stretch of beach, with a caipirinha – Brazil's national cocktail – in hand.
Joie de Vivre
Brazil's most famous celebration, Carnaval, storms through the country's cities and towns with hip-shaking samba and frevo, dazzling costumes and parties that last until sunup, but Brazilians hardly limit their revelry to a few weeks of the year. Festas (festivals) happen throughout the year, and provide a window into Brazil's incredible diversity. The streets are carpeted with flowers during Ouro Preto's Semana Santa (Holy Week), while in the north, Bumba Meu Boi blends indigenous, African and Portuguese folklore. For a taste of the old world, hit Blumenau's beer- and schnitzel-loving Oktoberfest, the largest outside of Germany. Several cities, such as Recife, Fortaleza and Natal even host Carnaval at other times of year.
The Rhythms of Brazil
Wherever there's music, that carefree lust for life tends to appear – whether dancing with cariocas at Rio's atmospheric samba clubs or following powerful drumbeats through the streets of Salvador. There's the dancehall forró of the Northeast, twirling carimbó of the Amazon, scratch-skilled DJs of São Paulo and an endless variety of regional sounds that extends from the twangy country music of the sunbaked sertanejo to the hard-edged reggae of Maranhão.
Currency, climate, and language
All across Brazil, there are a lot of banks, as well as ATMs and exchange offices where you can easily get the official currency. Also, most shops accept international credit cards, and tourists often recommend using those for costlier items. Since 1994, the official currency in Brazil has been the Brazilian real, which equals 100 centavos.
But, even though you'll be able to withdraw your money practically at every corner, the language barrier might still be a problem. It could even deter you from striking up a conversation with the locals. The official language is Portuguese, which is already hard enough to learn, let alone understand (even if you know a bit of Spanish). What’s more, Portuguese is used everywhere, both for business and administrative purposes, as well as radio, television and newspapers.
Still, there’s no need to despair. Since the locals are warm, and you can easily translate some phrases on your phone, you won’t feel lonely in Brazil. Also, take into account the climate this country offers — it’s well worth a visit!
The central part of the country has a tropical climate that makes going to the beach an awesome experience. But, rainfall is common around the Atlantic Basin and a small part of Brazil’s coastal area.
In the extreme south, the winters are mild while the summers can be scorchingly hot. In general, though, the temperature rarely goes below 20 °C. That is, unless you're in the southern areas or the mountains.
Why invest in Brazil
Brazil has worked through some of its issues from the past and is now one of the strongest economies. Thus, investing in this wonderful country would be quite safe. Most importantly, it would also be beneficial for all parties involved.
Brazil is in a rather favorable position, as it doesn’t really have any “enemies.” The country has put in the effort to build quality relations with every nation out there. So, foreign investors can expect fair treatment and even some perks. The country has put out great investor-friendly policies that will allow any business to boom in no time.
Yet, the main reason the New Nordic Group has settled on Brazil is its tourism sector. The country is working hard on becoming a top tourist hot spot. Because of that, the climate for investing in tourism and hospitality in Brazil is just what we were looking for. Also, the real estate market is thriving, and there is plenty of labor force. Brazil has a good ratio of older and younger citizens. Hence, investing in it would give younger folk a chance to build up their country and aid the economy.
Finally, we should note that Brazil is not afraid to change and grow. The country is one of the most developed ones in Latin America technology-wise. It has one of the best communication structures in the world. What's more, Brazil is a major producer and exporter of agricultural goods, as well as the largest producer of iron ore. Thus, it's clear that this is a country every investor should consider. It’s bound to generate favorable returns on your investment for many years to come.
The Benefits of Investing in Brazil
Like most emerging markets, investing in Brazil involves a trade-off between risk and reward. The country's high growth rates may produce strong past returns, but political instability and commodity-dependence make it riskier than developed markets. Over the past ten years, the MSCI Brazil Index has underperformed the S&P 500 by roughly 100%, although it was outperforming by a wide margin until mid-2013 - highlighting its dependence on commodity prices.
The benefits of investing in Brazil include
Commodity-Rich. Brazil's economic growth has benefited from strong demand in China and other emerging markets for its natural resources, although these factors have led to some significant declines in more recent years.
Relatively Stable Economy. After taking steps towards fiscal stability and liberalizing its economy in the 1990s, Brazil has become a top-tier economy with a growing technological sector and an inward focus that should reduce commodity dependence.
Rich in Natural Resources. Brazil is the second largest producer of iron-ore in the world and home to one of the largest offshore oil discoveries in decades. This has helped it build a base from which it can grow its internal sectors of the economy.
Key Takeaway Points
Brazil is one of the world's fastest-growing countries and a member of the so-called BRIC nations, but it also has several risks embedded in its politics and foreign dependence. Those looking for an easy way to invest in Brazil should look at ETFs and ADRs, while those looking for more direct access can open a foreign brokerage account and trade on the MB&F Bovespa.
Cumbuco is a small fisherman's village with 2.000 inhabitants that in most ways looks the same as it did several hundred years ago. The local Brasileiros still uses the ancient style fishing boat called a "Jangada" and go to sea for 2-3 days with primitive fishing equipment, but still comes home with amazing catches. Most of the tourists comes from Fortaleza and the other bigger cities in Brazil, like Rio de Janeiro, Sao Paulo, Salvador, Belo Horisonte and Brasilia. The last few years has also brought many foreign tourists, mainly from Europe and the US, and we are expecting a boom in the near future, also from the rest of the world. Cumbuco has a few bigger hotels, a lot of of cosy smaller hotels "pousadas" and many condominiums.
Country head office
With natural resources that would make any country proud and a huge population, Brazil seems to be on every savvy investor’s mind nowadays. The architecture, the location, and the friendliness of the locals — this all makes Brazil a top destination for the New Nordic Group.
Our Headquarter is not yet in place, please reach out to any of our offices around the world for more information. Contact information is on the bottom of thie page.
Most experts think Brazilian tourism, both domestic and foreign, until now has just scraped the surface. Brazil has a lot to offer, from one of the world’s most beautiful cities of Rio de Janeiro, to the rivers and deep rainforests of The Amazon. From the world’s largest waterfall of Foz de Iguazu, to the world’s most beautiful beaches in Fortaleza on the North-eastern coast. We can also mention historic buildings, many different cultures, fantastic culinary variety, pulsating nightlife, and so much more…